The Relation Between Brand Awareness and Repeat Purchases. This article is all about the relationship between brand awareness and repeat purchases. We all know that we need to drive more traffic to our website to convert more leads into customers, but how can we do that without alienating our current customers? In this post, we will explore some ways in which you can increase brand awareness while still keeping your customers happy. From creating content that speaks to your target audience to developing an engaging buying process, you will learn exactly what it takes to increase repeat purchases and keep your brand top of mind. What is Brand Awareness? Brand awareness is the degree to which a consumer is familiar with a brand. As consumers become more and more familiar with a brand, they are more likely to purchase goods or services from that brand again in the future. Several factors can contribute to increased brand awareness, including advertising and marketing efforts, pr...