What Are the 5 Major Types of Marketing? There are many different kinds of marketing. For example, there are direct marketing, social marketing, green marketing, service marketing, and holistic marketing. Each type of marketing can help to promote a particular product or business. However, you should be aware of the differences between these types of marketing so you can find the best approach for your business. Social Marketing: Social Marketing, also referred to as societal marketing, focuses on promoting positive changes in people's behaviours and enhancing their quality of life. It is used by nonprofit organizations, government agencies, and commercial brands. It is a form of social engagement that involves assessing your campaign's effectiveness, determining which communication channel is most effective for your goals, and implementing the plan. As a result, your efforts can improve your brand's image and drive more consumers to purchase. The best way to measure the e...