What Are the 7 Types of SEO? There are many different kinds of SEO. Whether you're looking to promote a local business, an international business, or a website for a specific product, there's a type of SEO that will work for you. Here are seven of the most common types of SEO: White-Hat SEO White-Hat SEO is a term used to refer to good SEO practices that promote website accessibility and build trust. It also increases the authority of the website. Unlike black-hat SEO, white-hat practices are legally and ethically acceptable. White-hat techniques include building links and optimizing the page's components. These include the meta description, title tags, image alt text, and URL. When performed correctly, these tactics help improve the site's ranking and increase its dwell time. Black hat tactics include copying other websites' content, using hidden links, and keyword stuffing. They may be less effective than white hat techniques but can have legal and/or business c